The Hidden Costs Of Using The Wrong Event Technology (Or None At All)
No one likes change. When you’re used to doing things a certain way, the thought of trying something different can be scary - even if what you’re currently doing isn’t really working for you.
We’ve talked to a lot of corporate event planners who’ve gotten stuck using clunky, outdated software. We’ve also talked to corporate event planners who are still using spreadsheets to project manage and keep track of their event analytics (if you’re making the scream emoji face, we are too).
What’s kept these event professionals from making a move to something better? Here are a few reasons:
- Time needed to learn a new tool
- Cost of upgrading
- Lack of buy-in from the top
If you’re feeling stressed out by a lack of event planning support, and these roadblocks are also standing between you and your most productive self, this post will help get you unstuck. We’ll address each obstacle head-on so you can make the case for getting the resources you need.
Time needed to learn a new tool
If you’re currently using multiple tools to manage landing pages, emails, and registrations, you’re constantly downloading reports and updating spreadsheets, or you’re spending a lot of time on the phone with customer support, you’re spending your day performing repetitive tasks.
You will never see a return on that time, and what’s worse, you will likely feel constant frustration knowing there’s a better way. When you’re thinking about the hidden cost of maintaining the status quo, think about it like renting an apartment vs. buying a house.
Sure, learning new software takes time. From onboarding to watching a few how-to videos or consult a knowledge base or FAQ page when you try out a feature for the first time, you will need to dedicate some time to learn the new system. But the time you spend learning is an investment; once you’ve mastered a platform, you won’t have to go through the onboarding process again, and all the time you save is yours to keep.
Consider that technology has come a long way, and there are many tech solutions available that are user-friendly and easy to learn. For example, some of Attendease enterprise customers were able to launch multiple events across the world within a month from signing up with the new platform.
Cost of upgrading
Naturally, pricing will play a big role in your ability to get approval on new event planning software. If the solution you’re looking at costs more than what you’re currently paying, you’ll probably meet with resistance. But the cost of doing nothing is actually more expensive in the long-run.
Here’s the key. When you’re making the case for a platform upgrade, it’s important to focus on the benefits - not the features - and how these benefits translate to cost savings. You may be excited about event cloning capabilities, marketing tool integrations, added functionality, customizability or better attendee experience, but in order to justify a bigger upfront investment to your boss, think about the following:
- Does the new event planning software replace any tools you are currently paying for?
- Will access to automation allow you to manage more events (therefore driving more revenue)?
- Would you be able to reduce reliance on your marketing/design team (freeing their time to work on lead-generating activities)?
- Would you be able to cut down fees per ticket sold charged by some event tech platforms?
It’s a lot easier to argue for paying more for better event planning software, if the return on investment is higher than what you’re currently receiving. Oftentimes, the ability to launch just a couple more events per year will offset any upfront cost increase. Doing the math will help you make a far more compelling case for upgrading your current event management system.
Lack of buy-in from the top
As we’ve discussed above, framing your argument for investing in better event management tools in terms of time savings and cost savings is one effective way to get buy-in from decision makers at your company. Another is to present them with the results that other enterprise businesses have achieved by using the platform you’d like to switch to.
Change is a lot less risky when well-known organizations have tried the software you’re pitching and have had tangible success. Rather than worrying about the cost of making a mistake, your boss will realize that inaction means leaving money on the table, and that taking action can have other benefits (like being regarded as an innovator and a changemaker within your organization).
Here are a couple ways to incorporate social proof into your software proposal:
- Include testimonial quotes from other corporate event organizers that focus on time or cost savings. You can find these testimonials from the organization's website or from comparison tools like G2Crowd.
- Share case studies where the event planning software has had positive impact on large-scale revenue
This will make it easier for your boss to envision a positive outcome and get on board with your plan to upgrade your event management system.
Being an event planner is a stressful job; there are many things you can’t control, like vendors or deadlines. But you can advocate for better resources and the ability to spend your time on the things that matter most to you. All it takes is a dedicated focus on the things that matter most to your boss, and the understanding that the cost of doing nothing far outweighs the cost of taking a chance on new event technology.
If you want to learn if Attendease is a good fit for your organization, download our Platform Overview to learn more about our offerings.